Denza's First Four Australian Showrooms Locked In
Denza will launch its first four Australian showrooms with sequential launch nights beginning December 8th. The premium BYD sub-brand opens in Sydney (Rushcutters Bay) on December 8th, Melbourne (Kew) on December 9th, Brisbane (Fortitude Valley) on December 10th, and Perth (Osborne Park) on December 12th.
The sequential rollout positions Sydney as the location of the primary brand launch for Australia, with subsequent openings following across the country's largest capital cities.
Denza Australia's Initial Dealership Locations
Denza Sydney
50 McLachlan Avenue, Rushcutters Bay
Launches Monday 8th December
Denza Kew (Melbourne)
50 McLachlan Avenue, Rushcutters Bay
Launches Tuesday 9th December
Denza Brisbane
345 Scarborough Beach Road, Osborne Park
Launches Wednesday 10th December
Denza Osborne Park (Perth)
345 Scarborough Beach Road, Osborne Park
Launches Friday 12th December
Operational Details
Showrooms list 8am-7pm business hours on the official Denza website, though these hours remain subject to change. It is expected that all 4 dealerships will be commence operating to the public the day following the launch dates listed.
Price Reveal at Launch
Denza will enter the Australian market with 2 vehicles, the Denza B5 and Denza B8 off-road capable 4x4 wagons. Pricing has yet to be confirmed on these 2 vehicles but is expected to be revealed the Denza Sydney launch. With orders to be taken once the price has been announced.
Expansion Timeline
Denza Australia COO Mark Harland previously indicated five initial dealership openings, suggesting a fifth location that remains unannounced. The brand plans to scale to 15 dealerships by the end of 2026.
That trajectory positions Denza between Genesis's current eight Australian dealerships and Lexus's approximately 30 locations. Both Genesis and Lexus operate as premium sub-brands of volume manufacturers, the same structural relationship Denza holds with BYD.
Brand Architecture Timing
The physical retail infrastructure arrives as BYD establishes recognition in the Australian market. Denza's introduction represents the next tier in BYD's multi-brand strategy, moving the company's Australian presence into premium territory.
Australian buyers have accepted BYD as a recognised brand. Denza extends that foundation into luxury mobility positioning, creating separation between volume and premium offerings within the same corporate structure.
The showroom launches precede vehicle availability, establishing brand presence and customer touchpoints before inventory arrives. This sequence inverts the traditional pattern where vehicles enter market before dedicated retail infrastructure exists.
